Inspired by previous artwork created by Mr. Avery these gift cards were developed to represent different seasons and gifting opportunities. I developed the layout, color palette and worked with an illustrator to generate the artwork.

 

In 2020, the gift card program was simplified and updated to a single branded gift card with a sleeve. The card has a soft touch finish that gives it a velvety feel and the sleeve is a pearlescent paper with a subtle simmer. I also worked with our production team to adjust the card sub-straight from  PVC to a recyclable paper.